Q4. Who Would Be The Audience For Your Media Product?

The magazine is welcome to all age groups however primarily my target audience is aimed towards youths aged 16-18, who have an interest in indie rock music and its culture. I have based my age group on the survey data i collected for my research and planning which i discovered that the most age consuming group for indie rock magazines is teenagers aged 16-18. This is specific to my genre as the research collected was based on people who read magazines such as Q and NME. My magazine will be also unisex to ensure i have a wide market and do not prejudice again the female market. The type of person who would be interesting in my magazine are people who are already quite involved in indie culture or those who want to get more involve it in. In addition my magazine is also marketed at people who enjoying going to gigs and festivals as my magazine will have all the up to date information on this too.

Reader Profile: Flynn(aged 17), is a college student from London with a real passion for music. Currently Flynn is a drummer for a indie rock band called 'Spanish Class' and played at major festivals such as Glastonbury and Leeds. When Flynn is not practicing he is often researching obscure indie band which are perhaps not very well know or trying to book gigs to see some of his favourite bands. Music wise Flynn listens to artists such as, Arctic Monkeys, The Strokes, Alt J, Foals, Tame Impala, MGMT, The 1975, Arcade Fire, and the Kooks. Flynn currently has a monthly prescription with NME and is a fond reader of it, he states 'NME has help me to keep on top of indie music as well as provided me with the necessary resources for up coming gigs and festivals. Flynn also uses the magazine as a fashion resource, to keep up with the new 'Indie' trends as well as the music. 

The reader profile is great example of the type of audience i am basing my media product around. My reader profile doesn't just specify the person it also goes on to talk other aspects of my target audience including profession, fashion and hobby which i'm sure wont differ to much to my target audiences.